Transformation Lead - AI Engineering

As the Transformation Lead- AI Engineer, you will build a modern communications engine for AI adoption and developer productivity-combining enterprise change strategy with hands-on new-media production. Be the "face", a visible, trusted person who translates delivery-engineering topics into plain language, mobilizes technical communities, and drives measurable communications and behavioral change.

• Own the transformation narrative for AI, developer experience, organisational changes, and security; make complex topics stick

• Act as the “internal influencer” whose face is visible, well-known, and easily connected to audiences and senior stakeholders

• Design and run leader cascades and town halls (toolkits, Q&A, speaker notes, briefings), and act as the on-camera host

• Help to drive AI adoption programs: segmentation, readiness, champions network, comms calendar, measurement, and reinforcement

• Engage engineering communities with credible content beyond emails (new media videos, visuals)

• Produce short-form video end-to-end (script, light, film‚ audio, edit, caption, publish) quickly

• Be able to rapidly produce and uplift decks, playbooks, and communication artefacts

• Ideate, organise, and execute digital engagement and community events for large audiences

• Define outcome metrics (consumption, sentiment, adoption, task-time proxy) and iterate based on data

• Partner with country coordination and senior technology leaders for high-visibility events and communications

• Has significant years of experience in change and communication

• Enterprise change communications: Led communications for a large reorganization of > 1000 workforce

• Experience and proven track record in delivering leader cascades and town halls across different cultures and time zones, to over >1000 workforce

• Experience with AI enablement: Designed and executed a (Gen)AI adoption or learning program for > 50 workers with tracked outcomes

• Sustained public thought leadership in AI or tech communications

• On-camera & new-media: Portfolio of short-form executive/explainer videos produced end-to-end for internal audiences (minimum: a recurring series over 6 months)

• Developer-audience credibility: Demonstrated ability to translate platform and security concepts, and engage developer communities

• Brand & design systems: Evidence of creating or extending a visual identity and presentation template for a tech organization, plus rapid design turnaround for leadership materials

• Editorial operations: Ran multi-channel editorial governance across M365 (or equivalent) with measurable engagement improvements

• Communication excellence: Exceptional written/spoken English; conversational Dutch a plus

Preferred qualifications:

• Social-video track record with engagements across TikTok/Shorts/Reels

• Experience driving sustainability-in-tech learning/comms (e.g., green software) with certification or credential evidence.

• Country-level event communications with senior technology leadership and partner ecosystems.

You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.

• Progress as a person as we work on the energy transition together.

• Continuously grow the transferable skills you need to get ahead.

• Work at the forefront of technology, trends, and practices.

• Collaborate with experienced colleagues with unique expertise.

• Achieve your balance in a values-led culture that encourages you to be the best version of yourself.

• Benefit from flexible working hours, and the possibility of remote/mobile working.

• Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.

• Take advantage of paid parental leave, including for non-birthing parents.

• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.

• Grow as you progress through diverse career opportunities in national and international teams.

• Gain access to a wide range of training and development programmes.

Note: As part of your application, please submit a motivation letter along with your resume. The motivation letter should outline your reasons for applying to this position and how your skills and experiences align with the job requirements. This will help us better understand your interest in the role and your suitability for the position.

We'd like you to know that Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here.

Most Dutch people know us from the 570 retail stations where they can fill up, recharge and buy fresh sandwiches and coffee. But Shell is more than the stations. The company that started over 130 years ago grew into one of the world’s largest energy companies. And during that time, operations in the Netherlands have continued to expand.

For example, from Rotterdam, Shell coordinates the supply of lubricants for transport and agriculture, aviation fuel and raw materials. Shell Pernis produces the building blocks for healthcare disinfectants and muscle relaxants in Intensive Care. Amsterdam is home to one of our largest research centres in the world: the open Energy Transition Campus Amsterdam. From our campus in The Hague, we lead Shell’s global energy transition. Pernis is home to one of our main refineries and Moerdijk is home to our Dutch chemical plants.